Use TPB To Explain the Influential Factors of Individual’s Intention of Providing Social Support to Depressed Adolescents by Social Media

Abstract

There are more and more teenagers suffering from depression nowadays. Accordingly, the authors explore and explain the factors influencing individuals’ attention of providing social support to depressed adolescents by social media, including media attention, attractive attitude, perceived behavioral control, subjective norms, and cognitive attitude. The authors use the research method of questionnaire and divide it into each factor and send to interviewees by the internet, and use the analysis method of linear regression. Finally, the authors get the result that for attractive attitude, cognitive attitude and intention, the coefficient is greater than 0.9, showing for media attention and subjective norms, the coefficient is smaller than 0.9 but greater than 0.8, for media attention and subjective norms, the coefficient is smaller than 0.9 but greater than 0.8. These show the conclusion that the media attention, attractive attitude, cognitive attitude, behavioral control perception, and subjective norms are significantly influencing the behavioral intention, and there 5 items have positive correlation between them and behavioral intention.