A Resilient Shipping Industry in the Wave of the Digital Economy during the Post Pandemic Era: Based on Maersk's Approach

Abstract

The purpose of this essay is to focus on how Maersk made choices about its career development and to analyze and explain it using a set of "addition and subtraction" principles. Two distinct aspects of e-commerce are highlighted: "simplification" and "supplementation". Faced with cyclical shipping demand, the impact of the COVID-19 pandemic, and inherent industry shortcomings, Maersk entered the shipping e-commerce market by developing a series of platform products for online booking services. This helped simplify and connect the supply chain through subtraction. In addition, Maersk built a terminal delivery network to support B2B and B2C electronic fulfillment with powerful and flexible e-commerce technology. This promotes the integration of technology and consumption modes, extends the supply chain through addition, and complies with the digital economy. In the pursuit of green development and decarbonization in the shipping industry, Maersk has made subtractions by controlling carbon emissions and making efforts in ship and fuel development and manufacturing. This essay also considers the future management implications and direction of Maersk and the shipping industry it represents.