Public service media as pivotal in combating misinformation and disinformation: prerequisites and approaches

Abstract

The communicative environment of public service media (PSM) has changed considerably due to the digital transformation. This includes the dissemination of misinformation and disinformation on social media platforms, which has the potential to undermine democracy. Against this background, the paper argues that the role of PSM should be expanded beyond the core tasks of high-quality, diverse and impartial reporting. PSM should increasingly also act as institutions that monitor social media, evaluate, and validate external information. In addition, they should engage in enhancing media literacy and developing genuine PSM platforms. The paper discusses the opportunities and limitations of each approach and addresses prerequisites for PSM, such as political independence and societal trust. It thus contributes to the understanding how PSM can continue to fulfil their democratic role under new conditions.