Journal ArticleOPEN ACCESS

Digital advertising storytelling: consumer educommunication

  • Elías Zambrano R
IROCAMM-International Review Of Communication And Marketing Mix (2018) (1) 32-42
DOI: 10.12795/irocamm.2018.i1.02
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Abstract

… So, in this text, we do a literature revision to explain the advantages of storytelling for digital marketing, the main common mistakes in digital advertising storytelling and what should a good storytelling strategy include. Besides, we make a description about media you have to …

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APA

Elías Zambrano, R. (2018). Digital advertising storytelling: consumer educommunication. IROCAMM-International Review Of Communication And Marketing Mix, (1), 32–42. https://doi.org/10.12795/irocamm.2018.i1.02

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