Emerging Markets from a Multidisciplinary Perspective

  • Saxena G
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Abstract

Technology adoption is one of the promising and growing research domains as new technology emerges continuously. Mobile banking is one of the latest technological innovations and offers multiple benefits and challenges to users and financial institutions. This chapter highlights the recent trends in the banking industry and establishes a relationship between mobile technology and traditional banking systems. Major benefits offered and main challenges faced by mobile bank- ing adoption are discussed in detail. In addition, integration of latest technologies such as big data and cloud computing in the context of banking industry is also discussed. By exploring various dimensions of mobile banking adoption, this chap- ter provides theoretical and practical implications for researchers and decision- makers from a developing country perspective. Keywords

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APA

Saxena, G. (2018). Emerging Markets from a Multidisciplinary Perspective. Rurality in Flux: A Perspective on Rural Tourism Enterprise, 75–86. Retrieved from http://link.springer.com/10.1007/978-3-319-75013-2

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