Teaching journalism ethics: An evaluative study on teaching model effectiveness

Abstract

Journalism education in Indonesia lately faces crucial and critical challenges as a result of the increase of ethical offences. As a leading institution, Mass Communication Study Program (MCSP), Universitas Sebelas Maret develops a new teaching journalism model on the basis of local wisdom to address the challenge. Having two-year implementation the model needs to be evaluated to assess its effectiveness in reaching the targeted teaching outcome. Context, Input, Process and Product (CIPP) evaluation model were chosen as the approach for the evaluation. The CIPP model provides a comprehensive framework on how to evaluate the effectiveness of the teaching model, what aspects should be considered and who should be involved. While the CIPP evaluation model provides concept and theoretical framework about components that should be involved in evaluation process, Zhang’s working paper suggests operational framework on how to use the CIPP model in educational setting. The evaluation showed that teacher’s capacity and capability have significant contribution to the effectiveness of the teaching model in achieving targeted teaching outcome.