Does CSR perceptions affect personal industry and individual initiative in Pakistan’s hotel industry? The mediating role of attributions and affective commitment

Abstract

A growing body of literature has examined how employees respond to their organisations’ corporate social responsibility (CSR) practices. Applying the integrated theoretical paradigms of attribution and social identity theories, this study contributes to the literature by analysing the mediating role of CSR-induced attributions (extrinsic and intrinsic) and the sequential mediation of affective commitment between CSR perceptions and personal industry and individual initiative. Data collected from five- and four-star hotels in Pakistan were analysed, and partial least squares structural equation modelling was employed for hypotheses testing. The findings reveal that CSR perceptions positively affect personal industry and individual initiative. Furthermore, CSR-induced attributions (extrinsic and intrinsic) and affective commitment mediate and sequentially mediate the relationship between CSR perceptions and personal industry and individual initiative, respectively. These findings provide precise empirical insights that demonstrate the significance of CSR perceptions and offer theoretical contributions. This study also provides notable insights that can assist managers and policymakers in formulating future strategies and presents practical implications for organisations to enhance their CSR planning and practices.