Utilization of the TikTok Health Application to Increase Public Awareness and Education: Literature Review

Abstract

This research aims to collect and analyze articles related to the use of the TikTok health application to increase public awareness and education. This research uses the SLR method, namely an orderly writing survey. The use of the TikTok application in the health sector has become an effective way to increase public awareness and education. By organizing short videos that are easy to access and interesting, TikTok allows medical personnel, health experts and related agencies to convey health information in a more interactive and easy to understand manner, especially for young people. Uploaded content covers various topics, such as healthy lifestyles, disease prevention, vaccinations, and relevant medical information. The research results show that the use of TikTok as a health education medium is effective in reaching the wider community, especially teenagers and young adults, and has a positive impact in increasing health awareness. However, there are challenges in ensuring the credibility of information and countering misinformation that can also spread on this stage. Therefore, the role of health professionals in creating trustworthy and educational content is very important.