Impact on behavioural intention in E-shopping: A study with Tamilnadu consumers

Abstract

The Indian online retail industry is increasing tremendously every year. In the e-commerce scenario online shopping is increasing tremendously. Every year the participants in online shopping are increasing due to high demand in shopping online. The main purpose of this research is to examine the impact on behavioural intention in online shopping with reference to Tamilnadu consumers using UTAUT model. The data was collected from 185 samples across Tamilnadu from major cities like Chennai, Coimbatore, Madurai, and Trichy. The major constructs used are performance expectancy, facilitating conditions, effort expectancy and social influence. From the result it was inferred that the all the construct had effect on behavioural intention in online shopping whereas facilitating conditions had no effect on behavioural intention in online shopping.