Can technology demonstration promote rural households’ adoption of conservation tillage in China?

Abstract

Under the uncertainty of conservation tillage on output, technology demonstration, as an information disclosure mechanism, is very worthy of attention for its effects on rural households’ conservation tillage adoption. This study constructs a three-stage technology adoption model to discuss the theoretical relationship between technology demonstration and rural households’ conservation tillage adoption decision, and then empirical analyzed it using a sampling rural household data from six provinces in the main grain-producing areas of China. The results show that: First, the cognition of conservation tillage is the pre-determined stage for the adoption and its intensity. Second, technology demonstration has significant positive effect on rural households’ cognition of conservation tillage, but it strongly negative related to the adoption and adoption intensity. Third, extending the technology demonstration time cannot change the rural households’ adoption decision. Fourth, the technological demonstration has similar effects on the conservation tillage adoption of small-scale and large-scale farmers. Fifth, increasing land size helps rural households to adopt conservation tillage, while land fragmentation hinders their adoption.