Research on the development of E-commerce model of agricultural products

Abstract

In recent years,electronic commerce of agricultural products has developed rapidly.In the development process of electronic commerce of agricultural products,many classic cases and business models have emerged.Such as tootoo industrial commune model(product drive type),Original life model(marketing driven type),Suichang model(service platform type).The author analyzes and compares each model from 7 aspects,and summarizes their differences and links.Finally,The author puts forward suggestions on the development of electronic commerce of agricultural products in China.