Pengaruh indikator daring: Surel dan layanan pelanggan terhadap kesetiaan pelanggan (Studi empiris: Anggota Fitness First di Jakarta)

Abstract

The purpose of this research is to explain the influence of online indicator: E - mail and customer service on Customer Loyalty to Fitness First members in Jakarta. Simple random sampling was used in this study as the technique of sampling and questionnaires were used as the method of data collection. The data analysis technique is to find a causal effect between the dependent variable and independent variables. Data analysis was conducted on 200 respondents who are members of the Fitness First in Jakarta. This type of research used by the level of explanation, then this type of research is associative. In this study, the data collection techniques were collected in the form of a questionnaire (questionnaire) using written questions to be answered by respondents. The result of this study shows that both variable e-mail marketing and customer service simultaneously influence significantly to loyalty