An Investigation on the Streaming Industry: With the Case of Netflix

Abstract

Streaming is growing rapidly in the world, and streaming is gradually replacing television, radio and cinema. The American streaming company Netflix is one of them. In this paper, The author will explore exactly how the success of Netflix, a company that started out as a small DVD rental company, became the most successful streaming company in the world. Currently, Netflix is one of the most successful streaming companies. After Netflix, the film and television industry will not be the same. So it is important to study the company’s success and understand the technology and rules of broadcasting and Netflix business. By exploring Netflix’s success, the development of the film and television industry can be predicted in the next 10 years.