Abstract
The Confucius Institute is an appealing brand for extending our culture abroad. It has made an important contribution toward improving our soft power. The “Confucius” brand has a natural attractiveness. Using the excuse of teaching Chinese language, everything looks reasonable and logical.
Cite
CITATION STYLE
APA
Sahlins, M. (2014). Confucius Institutes: Academic Malware. Asia-Pacific Journal, 12(46). https://doi.org/10.1017/s1557466014028125
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