"The inside experience" y la construcción de la narrativa transmedia. Un análisis comunicativo y teóricoliterario

Abstract

This paper deals with some of the most relevant results of our research on Narrative Storytelling theory. The main aims of this paper are to analyze the features that define this new model of successful storytelling in the digital convergence and to approach Narrative Storytelling's original vision from a narrative perspective that will take into account basically the construction of the story, as it is the key element to distinguish between Narrative Storytelling and other kind of narratives supported by different media. Our standpoint is a qualitative approach applied to the analysis of a case study: the The Inside Experience project. From our point of view, our mixed methodology combining both Literary Theory and Communication Theory provides this analysis with a unique and different perspective. (English) [ABSTRACT FROM AUTHOR]