Challenges in Creating Ecotourism in Rural Area: A Case of RK Eco Farm Business Venturing

Abstract

The objectives of this article is to reveal the findings on the challenges encountered by a small business venture in the process of developing ecotourism that preserve the natural environment in rural area. Study on the natural resources and ecotourism has been indicated through the symbiotic relationship discourses. However, less research has been done on the lenses of business venturing that promote ecotourism and natural environment. The effective development of small business venturing that preserve the environment is significant for sustainability development for environment. Qualitative research methodology was adopted to understand this phenomenon utilising interpretive paradigm. Hence, this study is not mean for statistical generalization as indicated for objectivism paradigm. Six participants that contain of the founder, the manager, the workers, and three other participants are involved in this study. Accordingly, in-depth interview techniques as main data sources had been adopted for data collection to understand the phenomenon. Six participants with three times attempt for in-depth interview has been executed. To ensure the robustness of the information, direct observation and photograph also been utilised. Thematic technique was used for data analysis. The findings indicate that waste management, farm safety, and society awareness are the challenges that encountered by the entrepreneur in small business venturing that relates to ecotourism and natural environment. Future research should research further on this issue within the different context.