Cost estimating of company's good standing with consideration of correspondence of real estate objects to the «green building» standard

Abstract

Article presents method of assessment of the value of the construction company's goodwill based on the analysis of the current value of the company shares and value of its depositary receipts. Here analyzed main principles of the "green" building and problems of increasing of the levels of the construction company's goodwill for assessment of which system of indicators, considering current trends and correspondence of the real estate objects to the standards of the "green" building was developed. The result of approbation of this method is calculation of cost of the business reputation of the large international construction-development company.