Study on the Profit Model of Power Battery Enterprises

Abstract

In recent years, global ecological environment deterioration, climate warming and other issues have become increasingly prominent. Governments of all countries are promoting the transformation of energy structure and vigorously supporting the new energy automobile industry. As the core part of new energy vehicles, power battery also ushered in a rapid development opportunity. As the most representative enterprise in China’s power battery enterprises, CATL has become the leading enterprise in China’s power battery enterprises by virtue of its first mover advantage, technological advantage and scale advantage in the power battery industry. Taking CATL as an example, this paper analyzes its profit model by using the five elements of profit model, and evaluates its financial performance from three aspects of profitability, cash earning ability and growth ability. It is concluded that the current CATL is a profit model dominated by power batteries, and the lithium battery industry chain is constantly improving its layout. The profit model of the enterprise is not unchanging but changing with the development of the enterprise. CATL has constantly explored and improved the profit model of the enterprise in its business process.