Pubs crawls and pub crawlers: A systematic literature review and consumer behaviour analysis

Abstract

Pub crawls are a phenomenon which are part of the hospitality sector and contribute to consumer experiences within the Night Time Economy. We show the current state of knowledge in this immature field via a Systematic Literature Review methodology. Building on this we provide a novel theoretical typology of pub crawl classification based on levels of organisation, supervision/accompaniment and geography. Highlighting the processional nature of pub crawls, where consumers move through multiple individual contexts and as a spatially embedded hospitality experience, we delineate the experience into antecedents, processes and outcomes. Our analyses lay foundations for further fine-grained theorisation. We examine the potential and strategic roles of hospitality managers tasked with pub crawl management and development. Finally we highlight key conceptual and empirical gaps for future research.