The moderating role of training on personality and behaviour intention to participate among nature tourist guides

Abstract

This paper aims to examine the moderating role of training factors in the relationship between personality and behaviour intention to participate in a career as a nature tourist guide. The survey was conducted in three (3) states, i.e. Pahang, Terengganu, and Kelantan, representing East Coast of Peninsular Malaysia. The quantitative method with descriptive research designs has been used to explore insights in the data related to the study's objective. The data were collected using questionnaires adapted from previous studies. The sample of this research consisted of 115 respondents who attended nature tourist guide courses. Purposive sampling technique was applied, and reliability procedures were also confirmed. The survey data were analysed by descriptive and regression analysis using the Statistical Package for Social Sciences (SPSS-25). The finding shows that training moderate the relationship between personality and behaviour intention to participate as a nature tourist guide in Pahang, Terengganu, and Kelantan. The finding of this study can be used by the relevant parties to understand the importance of training as a moderator that could influence the relationship between personality and behaviour intentions to become a nature tourist guide.