Analysis of Public Acceptance and Influencing Factors of Cooperative Vehicle Infrastructure Technology

Abstract

Cooperative vehicle infrastructure technology has emerged as a cutting-edge and indispensable trend within the transportation sector. While addressing the supply-side requisites of the technology, it is equally important to investigate its demand-side response. To investigate the public acceptance of cooperative vehicle infrastructure technology and its influencing factors, this paper constructs an extended Technology Acceptance Model (TAM). Then, the paper employs the structural equation model (SEM) to validate the path hypotheses of the model, and pinpoints the variables that significantly influence the intention to use the technology. Moreover, the Bayesian network (BN) model is utilized to assess the magnitude of the effects of diverse influencing factors on the acceptance of the technology. The research findings can provide recommendations for the government to expedite the promotion and implementation of cooperative vehicle infrastructure technology.