Marketing Strategies of Selected Water Refilling Stations in Nueva Ecija, Philippines

Abstract

The study presented the mark eting strategies of selected water refilling stations in Nueva Ecija. The study aimed to assess different mark eting strategies with focus on product offering, pricing and promotion of the water refilling stations along with getting the sa tisfaction of the customers with the strategies. The descriptive method of research was utilized and the normative survey technique was used for gathering data. The study revealed that most of the water refilling stations used similar mark eting strategies.In addition, lack of budget hinders the water refilling stations for having good mark eting strategies. Furthermore,customers are satisfied with the product offering and pricing except to the promotional activities of the water refilling stations.Keywords—Marketing, price, product, promotion, water refilling stations.