Literature Review on Impact of Goods and Services Tax on Consumer Buying Behavior of Fast Moving Consumer Goods in Dakshina Kannada District- An Analytical Study

Abstract

This literature review aims to explore the impact of Goods and Services Tax (GST) on consumer buying behavior specifically related to Fast-Moving Consumer Goods (FMCG) in Dakshina Kannada district. The study analyzes and synthesizes existing research articles, studies, and reports to understand the changes in consumer buying behavior following the implementation of GST in the region. The current research is based on a positivism research paradigm and a deductive research approach is to be used in order to examine the facts and figures. The descriptive research design will be used because it helps in furnishing a detailed data collection procedure and plan. The study examining the effects of the Goods and Services Tax (GST) on consumer buying behavior regarding Fast-Moving Consumer Goods (FMCG) in Dakshina Kannada District offers valuable insights that can be of practical significance to multiple stakeholders and enhance the growth and effectiveness of the FMCG industry. The study examining the effects of the Goods and Services Tax (GST) on consumer buying behavior regarding Fast-Moving Consumer Goods (FMCG) in Dakshina Kannada District offers valuable insights that can be of practical significance to multiple stakeholders and enhance the growth and effectiveness of the FMCG industry. This study is unique because it focuses on the analytical study on the impact of Goods and Service Tax on consumer buying behavior on of FMCG in Dakshina Kannada District.