The Effect of Housewives’ Food Safety Awareness on Processed Frozen Food Buying Interest during Covid19 Pandemic in D.I. Yogyakarta Region

Abstract

The stipulation of the corona virus as a national pandemic has an effect on changes in food consumption patterns, which were originally from fresh food ingredients that are easily obtained directly in both traditional and modern markets to consumption of ready-to-eat frozen food that can be used as stock food because it can be stored for a long time and easy to prepare. This study aimed to determine the level of awareness about food safety among housewives towards the interest in buying ready-to-eat frozen food in D.I. Yogyakarta. The study was conducted using an online questionnaire method given to housewives aged 20-55 years by Judgment Sampling in November-December 2020. Then the obtained results were statistically analyzed for the effect of product attributes according to food safety standards on housewives' buying interest during the pandemic. COVID 19. The results showed that the food safety awareness did not have a simultaneous effect (p>0.05) on the interest in buying frozen food products which indicates the low level of food safety awareness of housewives in D.I. Yogyakarta. However, the food processing had a significant effect (p<0.05) partially on the interest in buying ready-to-eat frozen food. The exploratory interest factor is the highest factor (3.19-3.40) that influences the housewives to ask to buy ready-to-eat frozen food in D.I. Yogyakarta.