Project Failure: A Bad Communication (Case Study)

Abstract

The most common cause of project failure is miscommunication. It is most underrated and purposefully not deeply planned by most of the contractors, like Sujata, who become confused when changes and updates are not communicated correctly and on time. This ambiguity leads to errors, missed steps in the process, conflicts, and other problems. All these scenarios impacted the project, resulting in delays or budget overruns in the end. In this case, multiple stakeholder communications and changes in client requirements caused the project to fail and updates are not communicated correctly and on time. This ambiguity leads to errors, missed steps in the process, conflicts, and other issues. All these scenarios will result in delays or budget overruns in the end. In this case, multiple stakeholder communications and changes in client requirements caused the project to fail. As a result, internal conflicts will arise, with teams blaming each other for inefficiencies and poor deliverables. This case also entails the importance of stakeholder engagement at different levels of the project and the strategy to be implemented for stakeholder management. The goal of this case study is to draw attention to the difficulties that arise when small and medium-sized businesses fail to recognize the value of communication management in stakeholder engagement, which provided them success but were unable to account for the losses they suffered. This will enable them to account for the costs associated with change management involving stakeholder engagement.