Pengembangan Strategi Digital Umkm Melalui Edukasi PemanfaatanWebsite Di Kedai Mbak Windah Bengkulu

Abstract

MSMEs are the backbone of Indonesia's economy, contributing more than 60% to the national economy. However, MSME players often face marketing challenges due to a lack of understanding of digital marketing and technology. Meanwhile, technological advancements should make marketing easier and more flexible. To address these challenges, marketing digitalization through websites offers a more flexible and effective solution. Nonetheless, creating a website remains a significant challenge for MSMEs, as difficulties arise in translating ideas into a website, managing it, and making it ready for access, all of which require considerable technical skills. Therefore, this program aims to assist MSMEs in understanding the website creation process as a more accessible marketing strategy. Activities include digital marketing education and website creation training using beginner-friendly website builder platforms. The results indicate increased participant knowledge about the importance of marketing digitalization and the ability to create websites independently, supporting MSMEs in developing their digital marketing strategies.