Efektivitas Influencer Marketing dalam Membangun Brand Awareness Platform Pembelajaran Online pada Platform satukelas.com

Abstract

The objective of this study is to identify the effectiveness and the factors influencing the effectiveness of influencer marketing in building brand awareness for the online learning platform Satukelas.com. The research method employed is qualitative, utilizing secondary data. The data collection method used is literature review, and the data analysis technique applied is descriptive analysis. The findings of this study indicate that influencer marketing is effective in enhancing brand awareness for Satukelas.com by fostering emotional connections through personal approaches, content relevance, and credibility. This strategy is validated through the AIDA model, a 40% increase in visits, and engagement rates exceeding industry averages. Success factors include influencer relevance, engagement rate, credibility, and content type. Educational and interactive content with effective calls-to-action (CTAs), appropriate distribution platforms, and audience demographic alignment have been shown to improve click-through rates (CTR), engagement, and conversion rates.