Research on Trend, similarity and difference of Chinese and oversea’ s smartphone brand——Take Apple and Xiaomi as an Example

Abstract

In the last 10 years, the smartphone industry has risen and gradually become a crucial industry in human beings’ society due to the growth of communicational technology. However, the cost of producing a phone has been cut these years because of the industry’s maturity. More and more brands are to be born in the future. The situation can be an influential factor in developing the smartphone industry. The convergence of the smartphone industry might cause a recession in the industry. The research will focus on the two symbiotic smartphone brands, Xiaomi and Apple, to study their marketing strategy. By comparing various strategies, the study will also predict the smartphone industry and offer persuasive suggestions for the transition of the smartphone industry. The methodology such as questionnaire and case study will be included in the article to gain the analysis data. The research has analyzed and predicted the smartphone industry trend with the data.