Facebook blog innovation experience, course and hosteller

Abstract

The success of innovations at Facebook has led it to become the reason why its popularity is unparalleled, and hence the reception of the innovations must be researched upon thoroughly. The objective of this research is to find out how groups based on different demographic categories, (course and residence) differ for the different factors obtained for Facebook blog service innovation as perceived by students that are studying in a higher technical institute of India. In order to fulfill this objective one-way ANOVA analysis is being performed on the reception of these innovations in the minds of technically advanced user segment of engineering students within the demographic distinctions of course and residence. Course and particularly residence plays a vital role in determining the choice of blogs and amount of time devoted at Facebook. The scale utilized for preparation of the questionnaire is BLOG-S-INNO scale. The results of the analysis may be utilized by concerned organizations for how to promote their products and services online on Facebook and may be useful for other social networking sites that are based, college-going users. The following study involves quantitative analysis done through a survey through the interactive mode of data collection of 172 users from a leading and renowned technical institute of New Delhi. The analysis was done through SPSS software to get an idea of the perception of an engineering student regarding innovation in social media service provider, Facebook. The study finds out the difference between the perceptions of respondents based upon demographic categories of course and residence in relation to Facebook in a higher technical institution. It puts the various domains on a 5-point scale, like the content, user interface, information sharing, diversity, privacy, and accessibility. The results may help the organization to strategize its steps ahead for better experience and satisfaction to students and thus further helping Facebook or other similar sites to increase service among the young students within these specific demographics.