Evaluating measurement models for web purchasing intention

Abstract

This study is mainly to evaluate measurement models for web purchasing intention, which reflects to a tendency of attitudes and behaviors toward the online purchasing behaviors. Four dimensions of web purchasing intention are proposed based on a literature review, including (1) Information Provision: product-related information that e-retailing users receive from the Internet; (2) Alternative Evaluation: issues that affect an individual's decision making when purchasing online; (3) Customer Service: services that e-retailing websites offer for customers in the e-transactions and post-sale process; (4) Price: the final dealing prices of products on e-retailing websites. This study developed a questionnaire and delivered to consumers with web purchasing experience. The method of Structural Equation Modeling (SEM) is adopted to verify the internal quality of the proposed measurement. © Springer-Verlag Berlin Heidelberg 2007.