Consumer’s purchase intention and consumption of convenience food: the role of socio-demographic and economic determinants

Abstract

The research aimed to examine the relationship between marital status, gender, age, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The confirmatory factor analysis and structural equation modelling were adopted to analyse the data obtained from 501 consumers. The confirmatory factor analysis indicates the good internal consistency and reliability of scale items as well as confirmed the convergent and discriminant validity of the constructs. The fit indices demonstrated adequate fit of measurement and structural models. The path analysis of the structural model highlights the positive relationship between marital status, employment status, meal patterns, family income, food price, food availability and purchase intention and consumption of convenience food. The gender and age of consumers were not linked with the purchase intention of convenience food. The path analysis of the structural model also revealed that marital status was the most important determinant, followed by food price, meal pattern, family income, employment status and food availability influencing purchase intention and consumption of convenience food.