An impact of investment of E Commerce in India

Abstract

The Ecommerce has been the vibrant industry as of today. Through the innovation of internet e commerce has gained a rapid momentum in 10 years period of time. The Ecommerce market in India has transformed the path of the business to a second phase from offline business to online business. The ecommerce industry in India is expected to grow US$ 200 billion by 2026 which is a massive growth due to rapid usage of internet and smartphones. The digital India campaign is expected to flourish rapidly through the ecommerce industry. The investment of ecommerce has been captured through the big giants Flipkart and Amazon The market size of the flipkart after acquired by the giant Walmart The study focuses on the foreign investment in ecommerce The study will be able to identify on the performance of ecommerce industry. The study shall assess the various models which elevated the growth of the industry.