Editorial

Abstract

The exception will be editorials for special issues which, for obvious reasons, do benefit from commentary by guest editors about the theme(s) in those issues.[...]for special issues, we will continue to publish issue-specific editorials.[...]at the 2017 Global Research Symposium on Marketing and Entrepreneurship which was hosted by Babson College - San Francisco, where the theme was "30 Years of Research at the Marketing/Entrepreneurship Interface: Current Concepts and Future Directions", Nightingale and Sethna (2017) presented their "EM and the 4S Model" which allows the entrepreneur to make short-term decisions as well as long-term resolutions about their enterprise.(2013) note that this is a shift from "a linear structure, where messages are sent to target audiences, to hubs of communication, where surplus audiences disturb or advance messages" (Jenkins et al. , 2013).[...]this has resulted in the power of communication residing with both entrepreneurs and individuals who can communicate their own surprise interpretation of the message as opposed to a more traditional notion of organisations with the ability to push pre-planned communications out via broadcast media.References Bacq, S. and Eddleston, K.A., (2017), "A resource-based view of social entrepreneurship: how stewardship culture benefits scale of social impact", Journal of Business Ethics, pp. 1-23.