Travel Motivation and Intention to Revisit of European Senior Tourists to Thailand

Abstract

The purpose of this study was to investigate travel motivations of European senior tourists to Thailand by adopting the theory of push and pull motivations as a conceptual framework. The objectives of this study were to investigate travel motivation and intention to revisit of European senior tourists to Thailand. Using factor analysis, this study identified six push factors and six pull factors. From the analysis, the relationships between push and pull factors had the highest correlation were