The shopping centers architecture features in the largest southern city of Russia

Abstract

The article researches the role of shopping and multifunctional shopping centers, which are considered to be the largest places of attraction for the population and influential employers in the city, the most profitable type of commercial real estate. The information technology development, global logistics and the widespread introduction of the consumer society ideology as well as the population high motorization contribute to the increasing social importance of shopping centers in the modern world. Currently, shopping centers are becoming the most important architectural and social sites of the largest city. The article reveals the issue status today. The attractiveness and the need to introduce multifunctional shopping centers as places of attraction of the population in cities. Examples of world and domestic practice are given. The multifunctional shopping centers of the largest city in Russia, Rostov-on-Don, are analyzed in detail. Three concepts of a multifunctional shopping center are identified.