The Application of AI in the Real Estate Industry: Business Model Innovation Perspective

Abstract

This paper mainly discusses how Taiwan’s real estate agency system uses artificial intelligence (AI) to reshape the traditional business model and create business model innovation. This study uses the Fuzzy Analytical Hierarchy Process (FAHP) and the literature analysis method to construct an analytical framework of four major dimensions based on nine key elements of the business model. Through empirical analysis of relative weights, important propositions are established. The research object is targeted at Tainan, Taiwan. A survey of real estate agency companies and marketing businesses was conducted to show that AI technology drives real estate agency business model innovation, and based on consumer business behavior, it accurately predicts market trends and improves marketing performance, thereby enhancing competitive advantages.