Communication Characteristics of Public Service Advertisement based on Big Data

Abstract

As we all know, the business image and leading brand of enterprises determine the main position of relevant enterprises and their products in the hearts of consumers. This concept is usually shaped by the comprehensive strength of enterprises and the design and innovation of advertising strategies. In the design of plane advertisement in our daily life, newspaper advertisement and magazine advertisement are paid more and more attention. As a result, they have a large circulation and high credibility. This also means that they have a strong brand building capacity. In addition, the combination of two-dimensional advertising and media technology can greatly enhance the shaping power of daily advertising.