Analysis of Operational Management Strategies in Improving the Efficiency of Freight Shipping at PT Freight Express Surabaya

Abstract

Competition in the expedition service industry requires companies to formulate appropriate operational management strategies to improve the efficiency of goods delivery. This study aims to analyze how the operational management strategy implemented by PT Freight Express Surabaya contributes to improving the efficiency of logistics services, as well as identifying strengths, weaknesses, opportunities, and threats through a SWOT analysis approach. The results of the study indicate that a structured management strategy allows the company to utilize internal strengths such as fleet ownership and extensive distribution networks in responding to external opportunities such as the growth of e-commerce and the need for fast delivery services. On the other hand, internal weaknesses such as limited information system integration and external challenges such as fuel price fluctuations can be minimized through human resource training and the use of digital technology. The SWOT strategy helps PT Freight Express Surabaya in formulating targeted strategic steps to improve operational performance, maintain service quality, and increase customer satisfaction. Thus, the implementation of a SWOT-based operational management strategy has proven effective in creating efficiency, adaptability, and competitiveness of companies in the competitive logistics industry.