A Theoretic Revelation of Strategic Positioning, Value Co-Creation and Innovation Performance

Abstract

In recent years, with the extensive use of 4G and wireless networktechnology, the development of mobile Internet industry has shownexplosive growth, which leads to rapid development of intelligent mobilephone industry. The coming of a new era, not only changes people's wayof life, study and work, but also gradually changes the mode ofoperation and the strategic layout of an enterprise. This paper takesXiaomi Company as a research object, basing on Michael Porter'scompetitive advantage theory, product strategy model, and valueco-creation theory, to analyze the characteristics of creating valuewhile innovating of Xiaomi Company. Grounded Theory is used in thispaper to explore the relations between strategic positioning, valueco-creation and innovation performance.