Corporate Social Responsibility Information, Corporate Reputation and Purchase Intention

Abstract

The main purpose of the study is to explore the responsive process of consumers to corporate social responsibility (CSR), and to verify the disclosure effect of CSR information. Based on the theory of corporate reputation and planned behavior, the conceptual model of CSR information, corporate reputation and consumers' purchase intention is constructed. Using scenario design and questionnaire method to obtain research data, empirical results show that CSR information has a direct impact on purchase intention. CSR information can affect and change the perception and evaluation of consumers on enterprises, thereby affecting corporate reputation. There is a positive correlation between corporate reputation and purchase intention.