How are we going to treat Chinese people during the pandemic? Media cultivation of intergroup threat and blame

Abstract

This study integrates cultivation and intergroup threat theories to examine media cultivation effects during the COVID-19 pandemic. We argue that U.S. media have consistently portrayed China as a threat and target of blame. The cultivation of media has thus resulted in perceived threat of and blame on Chinese people for the COVID-19 pandemic. Results of a cross-sectional survey in two samples (MTurk: N = 375; college: N = 566) showed that the amount of media consumption predicted stronger perceptions that Chinese people were a health threat, and also predicted blame on Chinese people for the COVID-19 outbreak. Threat perception and blame were further associated with support of media content that derogated China, stronger intentions to attack, and weaker intentions to help Chinese people. The findings have profound implications for intergroup threat and cultivation research, and practical importance for intergroup relations, especially when the global community finds itself in a public crisis.