An Integrated and Comprehensive Fuzzy Multi-Criteria Model for Electronic Wallet Selection

Abstract

Electronic wallet (E-wallet), which combines software, hardware, and human interaction, is a modern platform for electronic payment. Financial services managers can create more effective strategies for advancing existing positions by evaluating the success of e-wallet services. The objective of this research is to create an integrated model for assessing E-wallet services using the Fuzzy Analytic Hierarchy Process (FAHP) in conjunction with a technique for extent analysis and the ARAS approach (Additive Ratio Assessment). In this study, E-wallet service providers are ranked and evaluated using the ARAS approach and the FAHP priority weights. In addition, a case study from Vietnam illustrates how the methodology is used. The data shows that perceived usefulness, perceived usability, perceived simplicity of use, and perceived threat have the least impact on how acceptable an E-wallet is. As a result, the suggested model improves the efficiency of E-wallet service operations and assists in overcoming the challenges associated with the evaluation of E-wallet services. The case finding demonstrates that the suggested model is a reliable and useful tool for making decisions when assessing E-wallet service providers functioning in a complex and changing environment.