Expanding our thinking about discrete emotions and politics

Abstract

In recent decades, political psychologists have given a lot of attention to the role of emotions in politics. While there have been several different research programs, the dominant paradigm has been set by affective intelligence theory (AIT), developed by George Marcus, Russell Neuman, and Michael Mackuen. AIT has helped explain many puzzles in understanding how emotions influence political decisions, as any good paradigm should. At the same time, I argue it has also had the effect of limiting broader research into the range of discrete emotions, especially contempt. While recognizing the value of AIT, I call for more research that goes beyond its boundaries, showing through several recent studies how a focus on the additional effects of contempt can improve our understanding of voter decision-making.