Journal ArticleOPEN ACCESS

Generation: Gap

Sales and Marketing Management (1998) 150(10) 115
DOI: 10.1002/j.1551-8833.1999.tb08722.x
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Abstract

Today's college graduates expect respect the moment they start selling. They're eager, driven, and incredibly naive. Here's how to manage them.

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APA

Ellin, A. (1998). Generation: Gap. Sales and Marketing Management, 150(10), 115. https://doi.org/10.1002/j.1551-8833.1999.tb08722.x

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