Geographic indication and attributes of regions of origin with regard to behavior of wine consumers: A review of the literature

Abstract

Variables that interfere in the quality perception of wine consumers with regard to geographic indications or regional attributes are analyzed. A database review was undertaken, foregrounded on studies published in indexed journals Web of Science, Scopus and Science Direct, with the following search strategy: ((wine) and (consumerbehav*)). Information on the relationship between wine consumers and geographic indication, as region of origin, source, or even regional attributes was provided. Methodological approach proved to be adequate for the review and was able to provide different views on wine consumers' behavior. Intrinsic attributes, such as taste and aroma, and extrinsic ones, such as labels and packing, featuring geographic indications or regional attributes, affect purchase by wine consumers. Results show that consumers of wines with geographic indications or regional attributes enhance the sensorial quality, type and prestige of wines, through a greater credibility in the products. Further, intrinsic and extrinsic attributes seem to be related and strongly associated to a specific region and, consequently, influence the consumer's decision.