Attaining Organizational Sustainability Through Competitive Intelligence: The Roles of Organizational Learning and Resilience

Abstract

Purpose: Following the resource-based view (RBV) theory, the Food-Moving Consumer Goods (FMCG) industry also pitches in to help the economy grow. This study is intended to investigate competitiveness and organizational learning against the sustainability of FMCG in Nigeria. However, the interlink between competitive intelligence and organizational sustainability was investigated, with organizational resilience performing a mediating function. Design/Methodology/Approach: 517 employees from FMCG companies in Nigeria were examined using quantitative and cross-sectional research methods, whereby the data obtained was analyzed using partial least squares structural equation modelling (PLS-SEM) to establish proposed association. Findings: The results confirmed the expected connections, showing that competitive intelligence (CI) was directly and positively linked to organizational sustainability (OS). They also showed that organizational learning was significantly and positively linked to both competitive intelligence and organizational sustainability. Similarly, the findings revealed that organizational resilience partially mediated the association between CI and OS. Practical Implications: Gaining an advantage over rivals and successfully achieving sustainable performance are two areas where this research can help company management. Additionally, FMCG companies should integrate organizational learning and resilience approaches into their sustainability efforts. Originality/value: This study provides theoretical evidence by examining competitiveness for sustainability, making it one of the initial pieces of research on FMCG. Furthermore, the heuristic model embodies the positive research network that examines organizational resilience as a connection between CI and OS.