The Effect of Social Media on Employees’ Organizational Commitment in the Communication Sector

Abstract

The aim of this study is to examine the effect of social media on employees’ organizational commitment in the communication sector. It examines the effect of four factors of social media (Communication, Content Creation, file sharing, and hedonic practices) on organizational commitment. To achieve this aim, the quantitative approach was used by using a questionnaire to collect the data from 247 employees working in the communication sector. A SEM was used for data analysis. The result revealed that there is a positive effect of social media on employees’ organizational commitment. Specifically, communication, content creation, and file sharing were found to have a positive and significant effect on organizational commitment, while hedonic practices have an insignificant effect on organizational commitment.