The analysis of research on internet marketing

Abstract

The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of e-tools and applicable concepts. Te growing importance of internet marketing is indicated by a growth in e-markets, an increasing number of new generation consumers, investments of organizations in e-based decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature on Internet marketing, this area of research is still at the initial stage. Te article is aimed at analyzing the fields of ongoing researches into Internet marketing and at identifying the areas required for deeper examination. Te article has applied for the methods such as a comparative analysis and summary of scientific literature, information comparison and techniques for grouping and the graphical visualization of information.