The DeterMination of Market Area using Single Additive Weightening (SAW)

Abstract

The purpose this research is deterMine the right market share to choose the best market area for increase sales volume. Simple additive weighting (SAW) is method useful to deterMine market area, this method can choose the best area based on several criteria includes age, gender, income of each region and the number of tourist sites as well as shopping centres. The result, showing that the best market area is Bekasi, Indonesia. Because bekasi, Indonesia has a higher value from the other candidate. So Bekasi, Indonesia is the market area that has high potential to give positive impact on sales volume.