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Journal ArticleOPEN ACCESS

JetBlue Airways: Service Quality As A Competitive Advantage

  • Dodds B
Journal of Business Case Studies (JBCS) (2007) 3(4) 33-44
DOI: 10.19030/jbcs.v3i4.4863
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Abstract

JetBlue’s exemplary business model is a solid teaching case covering the conceptual literature of the price-quality and satisfaction link, service profit chain as well as service quality –profit model.

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APA

Dodds, B. (2007). JetBlue Airways: Service Quality As A Competitive Advantage. Journal of Business Case Studies (JBCS), 3(4), 33–44. https://doi.org/10.19030/jbcs.v3i4.4863

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