Journal ArticleOPEN ACCESS

JetBlue Airways: Service Quality As A Competitive Advantage

  • Dodds B
Journal of Business Case Studies (JBCS) (2007) 3(4) 33-44
DOI: 10.19030/jbcs.v3i4.4863
N/ACitations
Citations of this article
16Readers
Mendeley users who have this article in their library.

Abstract

JetBlue’s exemplary business model is a solid teaching case covering the conceptual literature of the price-quality and satisfaction link, service profit chain as well as service quality –profit model.

Cite

CITATION STYLE

APA

Dodds, B. (2007). JetBlue Airways: Service Quality As A Competitive Advantage. Journal of Business Case Studies (JBCS), 3(4), 33–44. https://doi.org/10.19030/jbcs.v3i4.4863

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free